I am back from Brazil. What a trip. What an awesome time. What a fantastic service OMIS was (as expected). Absolutely spot on.
Many of you reading maybe waiting for the ‘……but’. There isn’t one. This was, without exception, the most well planned, well thought out and well presented trip I have ever been on and [...]

I am just about to set off for Sao Paulo, Brazil on Saturday as part of our Gateway to Global Growth package. This is the first trip organised under the new scheme and I have quite honestly never been so excited or, more importantly, prepared. This business trip has been the first one I have [...]

Isn’t the internet amazing ? I mean we have, as exporters, access to a multitude of possibilities 24/7. And with it have come along some really new and interesting ways to reach people. We have recently started a facebook page for the company, a twitter site and now we have just started a youtube page [...]

On most Friday nights I struggle with English, but I have still been able to establish distributors in 46 countries across 5 continents. And that’s been in two years. And mine is a very niche marketplace with lots of competitors scattered around the world.
Europeans LOVE to talk and if you make an effort they will [...]

People sell. That’s a fact. You are a person. You can sell in Europe. And if anyone doubts that for a second how come Nike pay Tiger Woods $100 million to endorse their product when they already spend $1.7 billion each year on advertising. Because people buy from people. Why does someone pay £250.00 for [...]

Visit them. Its simple. Its quick, Its effective. Its cheap. It gets you out of the UK for a few days and it will refresh you personally, mentally and in terms of business.
Always take a taxi from the airport to your hotel – Why ? Because you will get to see the marketplace. You will [...]

Go on to the internet and search for your type of product but with ‘France’ on the end - you’ll be amazed at what comes back. Look at the types of big brand names in your industry and look at their distributors - I looked up the main names in crash helmets, exhausts, leather jackets [...]

I enrolled on a course run by the UK Trade and Investment called Passport To Export. A superb range of courses which gave me an insight into the main areas of exporting I may need to expand my business across Europe and eventually across the World.
I was assigned a business adviser who then went through [...]

So it’s the Isle Of Man TT this week - And John McGuinness  has already won another race using our products on the island. Not that you need reminding of the fast pace of life. His team chose our products. I don’t tell you this to massage my ego. I simply tell you this to [...]

Welcome to my first blog. I’m quite excited about it all, really  - but first I should explain who I am. My name is Simon Lane and I have run my own company, HEL Performance, based in the South West of England and for the past five years have found myself running around all over [...]