Have your say on what would help you better engage with your employees

Engaging well with employees makes good sense, and good business. Building a productive relationship with employees ensures that everyone is working to the same goals, and giving their best as they do so.

Effective engagement is a fundamental business requirement. Recent research indicates that:

The cost of ‘disengaged’ employees to the UK economy is between £59.4 and £64.7 billion

Engaged employees generate 43% more revenue than disengaged ones

Good engagement is even more important in a downturn – employees can play a central role in helping businesses to survive a recession, but employers must be careful not to trade off short-term gains in productivity with staff engagement and longer-term loyalty and motivation.

To help businesses with the ‘why’, ‘what’ and ‘how’ of employee engagement, the Department of Business Innovation and Skills has launched the People InterAction campaign.

As well raising awareness of the benefits of effective employee engagement, the campaign will also be deliver a range of practical, no-nonsense support that employers – particularly SMEs – can download free of charge and put into practice from early 2010.

The People Interaction campaign is a response to recommendations in ‘Engaging for Success’, an independent study exploring the benefits and drivers of employee engagement in the workplace by David MacLeod and Nita Clarke.